Four briefs. Four brand systems, built all the way out.
Each one started with a category we thought was branded badly and a made-up business to fix it on. Same method every time: name the enemy, state the position, then build the system that proves it.
Concept · Brand Creation
Split
No sponsors. No sign-up. 05:40.
City running club
Concept · Brand Creation
High Sun
Made for the hottest part of the day.
Canned hard seltzer, Los Angeles
Concept · Brand Creation
Ama
Whatever came out of the water.
Sushi counter, Miami
Concept · Reposition
Howler
Pick your fate.
Hot sauce
Concept · Brand Creation
Wobble
Nothing here is straight.
Children's art supplies
Concept · Brand Creation
26 North
The fleet is small on purpose.
Private members' fleet, Miami
Concept · Brand Creation
Fenwick
A different room in every city.
Private members' club
Concept · Brand Creation
Dunnage
Nothing arrives before we do.
Fine art logistics
Concept · Reposition
Larder
Say what it is.
Neighbourhood restaurant and bar
Concept · Brand Creation
Umbra
Shade is a structure, not a mood.
Desert engineering resort, Dubai
Concept · Brand Creation
Advance
The price is the price.
Music venue and ticketing, Brooklyn
Concept · Brand Creation
Notice
Made to be seen.
Skincare, direct to consumer
Concept · Brand Creation
Still
Nothing here was invented.
Scent capture, no existing category
Concept · Brand Creation
Ponza
A print is retired, never reissued.
Resort swimwear, Miami