Most branding work breaks at the hand-off.
One group decides what the brand means. A different group decides where the money goes. The position survives the deck and then dies in the media plan, and nobody in the room is accountable for the gap.
How we work
We do both jobs. The people who set the position are the people who direct the spend. There is no hand-off in between, because there is nobody to hand off to.
Two people, senior on every engagement, start to finish. The roster is capped so that stays true. When we are full, we say so and give you a date.
Programs
On the work shown
The cases on this site are concept work and every one of them is labelled as concept work. They are built out in full because that is the only honest way to show how we think before a client has hired us to think. None of them is a paying client and none of them is presented as one.