Most branding work breaks at the hand-off.
One group decides what the brand means. A different group decides where the money goes. The position survives the deck and then dies in the media plan, and nobody in the room is accountable for the gap.
How we work
We do both jobs. The people who set the position are the people who direct the spend. There is no hand-off in between, because there is nobody to hand off to.
Two people, senior on every engagement, start to finish. The roster is capped so that stays true. When we are full, we say so and give you a date.
Programs